Diztos Marketing Solutions

Digital Marketing Specialist

Job Description

We are seeking an enthusiastic and competent Digital Marketing Specialist to join our Marketing Operations Department. The objective of a Digital Marketing Specialist at Diztos Marketing Solutions Pvt Ltd is to develop strong and innovative strategies to promote the business brand, products, and services. A Digital Marketing Specialist is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects as well as not limited to the following:

Responsibilities (included but not limited to)

  • Identify trends and insights based on social media and website analytics to effectively allocate marketing investments
  • Design digital media campaigns aligned with business goals
  • Plan and direct marketing campaigns for clients as well as the company to generate leads
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) and manage end-to-end digital projects
  • Establish our web presence to boost brand awareness and maintain a strong online company voice through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Suggest and implement direct marketing methods to increase profitability
  • Measure and assess goals vis-à-vis ROI on a periodical basis
  • Provide internal reports on a regular basis based on the ROI analysis, while proposing improvement initiatives to counter the opportunities
  • Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
  • Stay up to date with digital media developments
  • Optimize content for the website and social media platforms for search ability and better user experience
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Execute new and creative collaborations among technologies and platforms to improve overall campaign effectiveness
  • Work in a variety of different industries, and the possibilities are endless.
  • Track, report, and analyze website analytics and marketing initiatives and campaigns
  • Work with the business development team to ensure best practices are properly implemented on newly developed code
  • Develop and implement link building strategy

Minimum requirements

  • A good understanding of how PPC (pay-per-click marketing) fits into the wider area of digital marketing
  • Demonstrable experience in running PPC campaigns, brand awareness campaigns, and lead generation campaigns. 
  • Demonstrable experience in allocation of budgets, including working with campaign directors and managers to get budget approvals with clearly documented goals
  • Proven ability to write case studies based on ROI analysis including improvement of campaign effectiveness over a period
  • Knowledge of Microsoft Excel and data manipulation
  • Strong analytical skills
  • A good level of mathematical ability
  • The ability to think creatively
  • Excellent attention to detail
  • The ability to think strategically and develop innovative marketing strategies
  • Creative writing skills
  • The ability to present information effectively to a range of audiences
  • Strong relationship-building skills
  • Excellent communication skills
  • Experience using tools such as Google AdWords, Facebook/Instagram Ads, LinkedIn ads, Quora ads.
Contract length: 11 months
Job Types: Full-time,Contract
Job Location: Hyderabad(remote)

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