What is Geofencing Marketing?
Geofencing marketing is already widely practised by marketers to engage potential customers effectively by using their physical location. Understanding it effectively and implementing these practices can improve your brand awareness. Geofence marketing is location-based marketing that allows businesses to reach consumers within a geographic area around a place of interest. It creates an imaginary boundary around your business location and detects mobile devices within the boundary.
Proximity marketing is tied in with advertising to your consumer at the ideal spot, at the perfect time, with exceptionally important and customized notifications. It gives extraordinary outcomes to organizations with the right promoting systems and apparatuses. Over the previous year, various brands have tried to upgrade their client experience utilizing proximity marketing advances. This can make a significant difference in driving your sales considering the popularity of mobile devices.
Geofencing technology offers a range of opportunities for mobile device users, from intelligent shopping records to home security frameworks, garage door openers, restricted time offers for your eatery, notify people about nearby events, or recommendations to a location you may have missed previously. For advertisers, the attention is on pop-up messages and versatile commercials that can be attached to a business area.
There is no question that location-based marketing will be the new big thing in digital marketing, making now the ideal time to begin.
How does it work?
Although it seems complicated, it isn’t very difficult to implement. You first identify the area around your company or business that you want to map after taking into consideration where most of your advertising audience comes from. After setting up the location and the geofence around it, you will be able to trigger the mobile devices of a potential customer and gain access to their location data and advertise your services. At the moment most of the advertising is done by SMS notifications. By this means, you will be able to identify and drive local sales and obtain new consumer insights.
Benefits of Geofencing Marketing
Geofencing digital marketing can be very useful when it comes to reminding your customers that you still exist around their location which builds shopper loyalty. Another basic application is sending targeted ads and promotions to mobile users around your location to improve your customer base.
Many companies utilize geofencing technologies for analytics and create new marketing strategies to increase their reach. Based on analytics results you can design your ad campaigns according to the time of day, user behaviour, or even target existing customers with new content.
Burger King’s “Whopper Detour”, which included structure a 600-feet geofence around McDonald’s outlets. Burger King urged its clients to go to Mcdonald’s, but here’s the catch. When they entered the fence, they could open an arrangement for a one-penny Whopper burger on the Burger King application. This resulted in the Burger King application being downloaded more than 1,000,000 times.
Starbucks utilizes geofencing to promote beverages to clients. They usually send message pop-ups when clients stroll by their business or are nearby. These messages typically include discount coupons or happy hour promotions to get nearby customers into their cafes.
Uber depends on geofencing advertising for promoting their service. This organization utilizes geofencing to make a fence around air terminals, clubs, lodgings, and that’s just the beginning. At the point when clients get off a plane, Uber sends them a message pop-up telling them that there are Uber drivers accessible in their location.
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