The number of global social media users is expected to reach almost 3.43 billion in 2023. Source: https://www.hubspot.com/marketing-statistics). Given this scale of opportunity to target potential customers, online ad campaigns are becoming increasingly popular amongst companies looking to grow their business.
Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. Lead generation falls into two main categories: outbound lead generation (cold calls, direct mail, advertising and e-mail marketing) and inbound lead generation (SEO, social media, PPC).
Leave it to us to promote your Business
The Increased Online Presence of a business enables us to better target potential customers of by utilizing data from website analytics, social media analytics etc. which provide detailed statistics on the company’s potential customer base. Lead generation campaigns provide various statistics such as Cost Per Action (CPA). Sometimes referred to as cost per acquisition, this is a metric that measures how much your business pays in order to attain a conversion. Over a period of time, we work closely with our clients in order to reduce CPA while generating leads.
Tailor-Made To Target your potential customers
A lot goes into it!
With the help of data generated, Diztos can target potential customers of our clients based on all sorts of criteria, such as location, pain points, gender, interests, shopping behavior, and more.
The return on investment (ROI) increases as the time investment on these campaigns increases. This is because the algorithm learns as the frequency and duration of these campaigns increase.